International Brands

Since being in South America, I have traveled through all of Chile, as well as parts of Argentina, Urguay, and Peru. I’ve gone to some rather remote places in South America where towns can only exist because of tourism as well as huge, diverse cities where business and international cultures thrive. One thing that I found fascinating, as an international business major, was the amount of brands and companies that I am used to seeing in the States that were all over South America. I was in Iguazu, a small town in the very northern part of Argentina that hosts the Iguazu Falls, and there was a Ford dealership in the middle of town. In Atacama, a little town right on the fringes of the Atacama Desert that exists purely for people wanting to see the Atacama Desert, there was an old Exxon Mobile gas station. It’s absolutely incredible to me that businesses that I generally associate with the United States somehow have staked their claim all over the world. It makes me curious as to how the parent company maintains relations with their stores all around the world. What is the supply chain for the parent company like? How much control does the parent company have over the store? Are there specific standards that the stores must adhere to or is it completely up to the manager? There are so many factors involved in taking a company international, and for some reason it both surprised and heartened me to know that even in the most remote parts of the world, you can find a way to make an international business survive.

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